~PRESS RELEASE ~ France Brings Largest Group to Date to NAB Show this April

FRENCH PAVILION WILL HOST LARGEST GROUP TO DATE AT NABSHOW IN LAS VEGAS FROM APRIL 12-15, 2010
The world’s major broadcasting and audiovisual get-together, NAB Show, will be held in Las Vegas from April 12 to 15, 2010. Now in its 80th year, this show is unquestionably a reference in the world of broadcasting.

The world’s major broadcasting and audiovisual get-together, NAB Show, will be held in Las Vegas from April 12 to 15, 2010. Now in its 80th year, this show is unquestionably a reference in the world of broadcasting. A delegation of French companies will be presenting French industry’s achievements on a 1,600-quare-foot pavilion, organized by UBIFRANCE, the French Agency for International Business Development, in partnership with the Paris Chamber of Commerce. For the pavilion's second year, Ubifrance will host 19 companies on the French Pavilion -- 40% more companies than last year.

The audiovisual sector in France is mainly driven by the development of digital technology that has led to radical changes both in industry and in the services development. The major event of recent years is the unexpected success of digital terrestrial television. Since the beginning of 2010, 89% of the population has been covered. The deployment of DTTV is continuing to grow with a goal of reaching 95% of the French population by 2011.

In 2008, there was a sustained rate of growth in access to digital media. 57.8% of households had access to digital television (DTTV, satellite, ADSL or cable). Nearly 45% of French households have taken advantage of that access and have gone fully digital. DTTV is responsible for much of the growth. The reception of TV via ADSL also accounts for significant growth.

For all these reasons, French audiovisual companies want to go worldwide present their cutting edge technology. This is why, for the second year, Ubifrance, the French agency for international business development, has organized a French pavilion for NAB Show.

Located in North Hall, the French Pavilion will present 19 exhibitors coming from the world of radio or television, electronic media and content industry. French know-how will be well showcased: 3-D images with or without glasses, 3-D animation production, archiving and digital media asset management, conditional access solutions, virtual sets, secured content management, as well as audio and video broadcast solutions, TV and radio broadcast systems, etc. The companies are sure to unveil their latest innovations over the four days.

Come and meet the French exhibitors at the trade show and enjoy breakfast every morning on the French pavilion booth N1005.

Ubifrance is hosting a networking cocktail reception at NAB Show for Tuesday, April 13 at 6 p.m. Invitations will be available at the pavilion.

A full list of exhibitors within a French Pavilion catalogue is available upon request.

For more information, please contact:

UBIFRANCE
Marie-Françoise Nolet
International Project Manager
77, boulevard Saint Jacques
75014 Paris
FRANCE
Tel.: +33 1 40 73 35 67
E-mail: marie-francoise.nolet@ubifrance.fr
Web: www.ubifrance.fr

or:

FRENCH TECHNOLOGY PRESS OFFICE
205 North Michigan Avenue, Suite 3740
Chicago, IL 60601
Tel.: (312) 327-5260
E-mail: contact.ftpo@ubifrance.fr